Pantone announces 2023 color gamut

The color gamut in 2023 was announced by Pantone in early December – 2022, bringing many surprises. Contrary to the earlier predictions of many experts, pantone announced the Viva Magenta Red. A vibrant color will vibrate the human senses. Bring optimism to people in the new normal. Viva Magenta red will reign in all areas of life from fashion, music, art…..

Color gamut in 2023 – Viva Magenta red

Pantone Color Institute has officially announced the main color gamut 2023 is Viva Magenta red. A color of struggle and victory as the affirmation of the world in the face of upheaval. This color has an effect on the human spirit. Assert yourself, show optimism, solidarity and pervasive joy. These are also things that the whole world wants in the challenging economic context in 2023. Besides, this purple-red color also brings a breakthrough in thinking. Yearning for technological innovation to create a more perfect world after the epidemic.

Pantone Institute is a world-renowned color agency, belonging to the multinational corporation X-Rite, headquartered in New Jersey, USA with more than 50 years of providing products, services and technologies in color discovery and creativity. This year, the Pantone Institute emphasizes: Viva Magenta promises to be the color that welcomes all those who have the same life drive and bold, brave and fearless spirit. Viva Magenta is described as a “nuanced crimson tone” that balances warmth and coolness, being “a unique shade for an unusual time,” Pantone stated in its 2023 color announcement.

Color gamut in 2023 why Viva Magenta Red

In 2022, Pantone chose Very Peri to mark the first time a new color was created as the color of the year, instead of using the existing color. This year is the second time Pantone has created a new color and given it a beautiful name rather than a mere color. Pantone 18-1750 Viva Magenta also promises to write a new vibrating story derived from nature with the original color being red, which implies power. Viva Magenta color expresses courage, creating a vivid, unique feeling, along with an optimistic and joyful message.

Leatrice Eiseman, executive director of the Pantone Color Institute, said the color was inspired by red dyes derived from small insects called cochineals. “We chose Viva Magenta because it’s a unique color that fits into a particular stage, one that can lead us to have completely different ways of looking at ourselves and our lives.” New York Times critic Jason Farago commented: “Not as overwhelming as Pink Barbie, not as intensely chic as Valentino’s couture. Pantone 18-1750 is a unique shade for an unusual time.”

Viva Magenta tones are described by Ms. Eiseman as “constantly in motion.” At the same time, she pointed out that this color can be found in dyes made from natural ingredients used since the second century BC. Viva Magenta tones have appeared on canvas and paper since very early times.

Viva Magenta Red

In the two years the world has been affected by the pandemic, Pantone has chosen quite pleasant colors such as Yellow, Gray, Light Purple to be the main color for 2021, 2022, this year’s red color as representing everything that has returned, rising strongly.

Against the backdrop of political conflict and global economic difficulties, the new colors are expected to reassure morale, create more confidence and connect people. Viva Magenta red will make viewers feel encouraged and encouraged to do bolder things, help people dare to try new things, become more open, braver, beyond their comfort zone.

Trending Color Selection Process 2023

The process of selecting Pantone Color of the Year requires trend analysis. Specialists explore the world in search of new color solutions – this may include the entertainment and film industry, emerging art and artist collections, fashion, all areas of design, popular tourist destinations, as well as new trends in the life of the entire planet and socio-economic conditions.

James Fox, Cambridge art historian and author of The World According to Colour, told the Guardian: “This is a good and appropriate choice in a time when everything is grey, dark and gloomy, so many people have lost hope. It’s basically a color that speaks to the resilience of the human spirit.” Before becoming the dominant color of 2023, Viva Magenta was introduced in the Pantone color range three years ago as an auxiliary color. Since then, this red color has been reflected in many events in the art world.

From Charlize Theron’s signature berry-colored eyes as Marvel heroine Clea, to Emily Blunt’s plum-colored aristocratic Western outfit in The English, to the bright red Gucci shirt that singer Harry Styles wore when he traveled to Venice for the premiere of Don’t Worry Darling, Recently, the Princess of Wales also appeared in a red dress by designer Emilia Wickstead and a hat of the same color for the reception of South African President Ramaphosa… This red color is also brilliant on the November cover of the prestigious Vogue magazine with Jennifer Lopez’s rose dress.

Application in design

In interior design, the tone of the year will definitely influence living room trends and color schemes from the moment it is announced. Descended from the red family, and inspired by the ant-wing red, the architects say Viva Magenta reminds us a lot of the rusty terracotta tones that have dominated Instagram kitchens throughout the past year and will set this year’s trend.

Thea Babington-Stitt, editor of Ideal Home magazine, said: “This colour may seem too impressive to some people but don’t be afraid. This pinkish-red color is the perfect combination of cool and warm, shocking and soothing, so even if you are a person who likes safety, there will definitely be somewhere in the house that can be devoted to this color, for example: decorative shelves next to the sofa, wall walls with mirrors in the bathroom, flowerpots, night lights, relaxing chairs … We can combine Viva Magenta with gray for a stylish modern space.”

Interior Design Trends 2023!