High-end office furniture PROCE the story of desire!

02/10/2020 - 08:46
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High-end office furniture PROCE. As the pioneer in bringing luxury office furniture to Vietnam. But few people know that the beginning of this number one brand in Vietnam stems from aspirations!

nội thất văn phòng cao cấp proce

High-end office furniture PROCE luxury was created by a teacher

Entrepreneur Nguyen Van Binh is the founder of the brand PROCE. As a foreign language teacher, the job seemed to be great. But only after a visit to the office of foreign enterprises. A thought had sprouted and gradually turned into a burning desire.

That desire burned in him every day. Desire to bring Vietnamese businesses high-class workspaces. Desire for Vietnamese workers to work with the most advanced equipment. And so that businesses can stand shoulder to shoulder with businesses around the world.

High-end office furniture PROCE works with confidence, passion and reputation

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Everything starts from scratch. When PROCE started its journey. In Vietnam, there is still no concept of luxury office furniture. Domestic businesses are already used to the idea of ​​cheap, delicious food. So it is extremely difficult for a business to specialize in high-end products.

To be able to “appraise” and understand the value of high-end products. PROCE’s customers are the most discerning and demanding. Not a small challenge. But that is what satisfies the passion of the PROCE founder.

There are no outside resources to help. The first steps of PROCE are only encapsulated in a few words:

“Desire” – “Passion” – “Prestige”

Use desire as the motivation to work hard. Use passion as the driving force to move forward. And get prestige as a strength to assert yourself in the marketplace.

Not only are there difficulties, but there are also great opportunities

The very advantageous point was in the 2010s (when PROCE started to take shape). The luxury office furniture market is almost empty of domestic enterprises. Somewhere only 1 or 2 Japanese companies trade in this item to meet the needs of Japanese companies operating in Vietnam.

In addition, in our country, the needs of large enterprises, especially multinational companies, are always present. However, this market is completely left open because there is no supplier capable of serving large projects for them. So, the chance is here.

Vietnamese businesses’ thinking about furniture is gradually changing

Capital is considered to be an economy with a rapid growth rate. Vietnam integrates very quickly with the world economic wave. And besides, thinking about businesses from abroad also crept in.

Capital just follow the habit of delicious and cheap. Now, more and more Vietnamese businesses choose for themselves quality products. That is a sign of a change in the interior equipment has been positively changed.

Bring to the ideal workspace, not a single product

Provide total interior solutions for luxury offices. With its imported high-end products. PROCE has a lot of confidence in product quality, but what we sell is the solution. The solution for a classy workspace. An office space deserves to become the pride of the business.

PROCE – Luxury office furniture

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