From the very first days of entering the field of designing the chairman office, Proce had a seemingly simple question: How can the space tell the leader’s story? That question led them through countless conversations with CEOs. Surveys lasted until midnight and drawings were revised dozens of times. But from there, Proce realized that each president’s office is a mirror reflecting the stature of the leader. And when big brands come to them, they don’t just choose a design unit, but choose someone who understands their story.
1. When Proce encounters “impossible” requests
From the very first days of cooperation with big brands, Proce has embarked on a journey where each meeting is like opening a new door. Behind it are seemingly impossible requirements. Customers want every detail to be in perfect harmony with feng shui. And at the same time, they must ensure smooth operation.
They require a luxurious, sophisticated beauty. But still maintain an unmistakable identity. And that comes with strict conditions. Such as absolute security, privacy in every step of implementation. And especially the progress must be so fast that any design team must be wary. But the accuracy is not allowed to deviate by an inch.
At first, the emotions of the entire Proce team were a mixture of pressure and challenge, mixed with curiosity and excitement. They wondered if they could overcome such sophisticated and strict requirements? But then a moment of enlightenment came. Proce realized that the most difficult requirements were the stepping stones that pushed them forward. Each limit set became an opportunity to prove their ability. To open up new perspectives. And to create values beyond customers’ expectations. And from there, Proce moved forward with a different mindset. Calm, confident and inspired.
>> See more: Why should you choose CRI > 90 LED lights for the president’s office design?
2. The journey of separating the “language of leadership” in designing the chairman office
In the journey of working with leaders, Proce realizes that each project is not simply a process of creating a beautiful space. It is an effort to decode the “leadership language” behind each choice. Therefore, they never start with a drawing. The starting point is always to build a “leadership portrait” through habits, vision, management style, personality. And the corporate culture that has permeated the way the leader operates the organization. It is this observation that opens a roadmap for Proce to understand what is truly important to customers.
Once, they met a leader who was famous for his decisiveness. For him, every decision was as quick as a precise cut. Proce immediately chose strong shapes and sharp lines. Creating a space that reflected that decisiveness. In another project, the chairman was a person who pursued a minimalist lifestyle but still exuded his own power. To express that nature, Proce used a neutral color palette, high-class materials and a minimalist but profound lighting system.
From those experiences, the team believes more in their philosophy: “Designing the president’s office is designing a space that reflects the leader’s character.” Each project thus becomes a separate story. Where the design speaks for its owner.
3. When Proce created the first standard chairman’s room
The first president’s office project for a major brand came to Proce as a blessing.The test was fraught with pressure. The deadline was so tight, and the requirements so complex, that each meeting presented a new layer of challenge. But instead of backing down, the Proce team decided to embark on a period of intense work. Nights lit until dawn. Endless discussions. And countless last-minute revisions to the drawings. Every line was carefully considered. Every material was tested to ensure it told the story of the leader they were imitating.
On the day of handover, the newly completed room carried the focus and dedication of the entire team. When the leader walked in, he paused for a few seconds as if listening to the space itself speak. His eyes changed slightly, then a slow nod said: “This is me.” Just those five words were enough to erase all the tension and fatigue they had experienced. That was the moment Proce understood that they had not only created a room. But had touched the identity of a person.
From that special moment, they knew they had chosen the right path. A path that would lead them further, with the desire to create spaces that bore the most genuine and profound leadership mark.
.>> See more: Proce’s commitment to standard design for president’s office design
4. Designing the chairman office – From a project to a belief of many major brands
After completing the first president’s office project, Proce suddenly became a name that was passed around in the business community. Not through loud promotions, but through the sophistication in every detail, absolute confidentiality, and meticulous working style. Understanding the leaders to the point that many people said that Proce “reads” the owner of each space. From there, the introductions spread like a natural flow, bringing them to a series of big brands in many fields: finance, real estate, manufacturing, technology.
Each new project opens a completely different story. Some leaders are calm, some are bold, some businesses value tradition. Some pursue youth and innovation. Instead of applying a fixed formula, Proce chooses to listen carefully to find the unique “beat” of each brand.
The growing trust of customers does not come from luck. But from the factors that have become Proce’s identity. A scientific, clear working process, the ability to handle requests so difficult that they seem impossible. And most importantly, the ability to turn each leader’s vision into a realistic, vivid and meaningful space. These are the things that have helped Proce become a “trusted partner” of many big brands. On the journey of building a leadership image through space.
5. The secret that makes Proce chosen to become a prestigious brand for designing the chairman office for businesses
Over time, many businesses began to wonder why Proce was always chosen for the most important positions in the headquarters. Especially the president’s office and the space for leaders. The answer does not lie in luck. But in a secret that Proce has nurtured since the early days: design thinking based on “leadership identity”. Instead of just creating a beautiful room. They create a space that clearly reflects the true personality of the leader, from temperament to management philosophy.
To do that, Proce skillfully combines art, function, technology and modern feng shui. Each element is carefully considered to not only bring beauty. But also support the working experience, concentration and vision of the room owner. The use of smart technology or specialized lighting. They often subtly integrate to increase emotional depth, not to show off.
Another point that makes Proce highly appreciated is its almost absolute confidentiality. Their working process is discreet, information is strictly controlled and delivered according to the highest standards. Giving big brands complete peace of mind. Along with that is a commitment to quality and progress, which makes many leaders admit that Proce not only does the right thing. But also exceeds expectations. It is these platforms that make them the top choice of businesses.
6. Achievements and milestones that Proce has achieved
After many years of hard work, Proce looks back and realizes the marks that they sometimes do not expect they have created. The number of president office projects they have implemented increases year by year. Each project is a milestone, a unique experience that cannot be repeated. During that process, Proce has conquered many seemingly opposite styles. From contemporary luxury with delicate lines. Neo-classic authority evokes a sense of solemnity like a symphony of power. To modern luxury full of sophistication and technology. Or the minimalist style of leaders who prefer tranquility but still exude an unmistakable aura.
Each completed space is not just a design product. It is a personal story of the leader behind it. And it is the special feedback from presidents, CEOs, and business owners that has become an invaluable source of motivation for Proce. Some people were moved to say that the room made them feel “seen”. Some people compared Proce’s design to a “second version” of themselves. Some leaders even admitted that they found inspiration to work every time they entered that space.
Those recognitions, more than any awards, have become clear evidence of the journey that Proce is pursuing. A journey to create spaces that carry the soul of the guide.
>> See more: Predicting 5 trends in president’s office design in 2026.
Conclude
Finally, after each sketch, each listening session and each moment the chairman touches the door of the new room. Proce understands that the journey of designing the chairman’s room is not just about creating a luxurious space. It is a journey to record the leadership mark through the language of light, materials and layout. Each completed project is a new story told. A vision seen more clearly. Therefore, big brands choose Proce not because of its capacity. But because of the belief that Proce will write the first chapter of strategic decisions for them.
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PROCE – TOTAL LUXURY OFFICE SOLUTION
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