Every business wants to build a professional brand and image in the eyes of employees, partners and customers. What is the measure that makes the difference between businesses? The answer lies in the way they position their own identity through the company slogan.
1. What is slogan?
A slogan is a short phrase containing a descriptive and persuasive message about the nature of a brand. Good slogans are short, effective and powerful snippets that a business uses to promote a product, brand, company, or certain aspect of a product. Slogan can bring high efficiency for business if they can create one that sticks, they can craft a lasting image of the organization that will exist maybe even years after a product has left shelves.
2. What Makes up a Good Slogan?
A good slogan must converge some of the following factors:
– Objectives: When the slogan is launched, it must carry a certain goal and aim towards that goal. For every business, it’s important to understand what your message is and to set clear goals. You cannot be mistaken about your mission, or else you will create a slogan that lacks strength and purpose.h.
– Keep it Short: With the task of going into the subconscious of customers, the most priority must be to build a slogan that is easy to understand, read and remember. A slogan should be at least 8 words and make sure to use all 8 words effectively. Customers only spend one or two seconds thinking about a slogan, so a few short but powerful words can go a long way in your marketing campaign.
– Always emphasize on product benefits: slogans must always clearly show the benefits and features of products and services. This is also a prerequisite to retain customers to know, buy and use product for a long time.
– Be Honest: Slogans not only show the brand of the product but also create trust for customers. If the slogan talks about a certain benefit of the product that the product cannot do, consumers will recognize and underestimate the prestige of the product and the business. This will cause huge unforeseen losses to the business. Being honest with your own products, being honest with consumers is something to consider when building a slogan for your business.
However, the above conditions are only basic conditions. A successful slogan must carry an impressive message and evoke the imagination of customers about your product.
3. What benefits does the slogan bring?
First and foremost, a slogan helps a company strengthen its brand positioning and clearly differentiates its products and marketing. From there, it makes it easy for consumers to recognize what this brand comes with and how its quality is.
Slogans are often associated with advertising programs, and are the closing sentences with descriptive and persuasive information that remains in the mind of the listener. Especially when advertising plays a key role in marketing and communication, slogans are often used as a direct way to differentiate and build brand image.
Slogan becomes an integral part like logo and brand name. When hearing the name of the slogan, the product will immediately appear in your mind and vice versa, when looking at the product, you will hear it in your ears.
4. Some catchiest slogans ever all time
First, let’s find out the logan of Proce: Total solution for grand office. Proce’s slogan represents Proce’s mission of “accompanying businesses to create different working spaces, for a humane world and sunny smiles at work”. Proce affirms that it will be the most reliable partner of business owners, helping them build a working environment for the health and happiness of employees through sophisticated and professional space design, along with imported office furniture and equipment with international quality and dedicated customer service. Proce confidently turns the workplace into a second home, an irresistible dream paradise.
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The top advertising slogans of all time are:
1. Nike – Just Do It
2. Apple – Think Different
3. Wendy’s – Where’s the Beef?
4. Coca-Cola – Open Happiness
5. L’Oreal – Because You’re Worth It
6. M&Ms – Melts in Your Mouth, Not in Your Hands
7. De Beers – A Diamond is Forever
8. Wheaties – The Breakfast of Champions
9. Dunkin’ Donuts – America Runs on Dunkin’
10. Verizon – Can You Hear Me Now?
A good company slogan captures what makes a brand or product different (and better!) than the competition. Let build an effective and attractive slogan for your business!
PROCE – Luxury office furniture
Hotline: 090.115.6767
Youtube: https://www.youtube.com/channel/UCmHTphVmf6cD9N9nwbb5kvA
Fanpage: https://www.facebook.com/vanphongnhapkhauProce/about/?ref=page_internal
GG business: https://business.google.com/dashboard/l/15115233216900975876
